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"Cleaning industry holy grail," says CEO John Replogle.
November 18, 2011
By: TOM BRANNA
Editor
Seventh Generation’s reformulation of its best-selling laundry liquids has garnered one of the first ever USDA BioPreferred labels, the company has announced. The new all-natural, plant-derived surfactant will make its debut in Seventh Generation 2X laundry liquid and will soon be available in a new industry-leading 4Xformula that delivers excellent cleansing at the half the dosage of standard 2X formulas while cutting shipping and storage requirements in half, the firm said. The upgra...
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